Two weeks after you send us the device, you get a document that tells you what each market actually requires, what the whole thing costs including official fees, what is missing from your file — and whether it is worth doing at all this year.
Start an assessmentEveryone in this market offers a free consultation. What you get is forty minutes of generalities and a proposal. The reason is simple: nobody can afford to do real work for free, so the free version contains no real work.
The assessment is real work. Someone reads your technical file, checks the current requirements against the regulator's own publications, prices the route line by line and talks to representatives in the market. That takes days, and it produces something you can use even if you never hire us again — including, quite often, the conclusion that a different market should come first.
It is also how we qualify you, honestly. A company that will not spend £1,450 to find out what a £20,000 project involves is not going to enjoy the project. Both sides find that out cheaply, in two weeks, instead of expensively, in six months.
Between eighteen and thirty pages depending on how many markets and how complicated the classification is. Written to be read by your regulatory lead and understood by your finance director.
Your device against each regulator's own classification rules, with the rationale written out and the borderline calls flagged. Where two rules could apply, we say which one we would defend and why.
The specific requirements, guidance documents and versions in force for your class in each market — cited by document number, not paraphrased.
Line by line: what you already hold that will be accepted, what needs reformatting, what needs translating, and what does not exist yet. This is usually the section clients photograph and send to their QA lead.
Whether the representative should be independent of your distributor in this market, what the exclusivity rules do to your options, and a shortlist of candidates with what each would charge.
Official fees, representative licence, translation and legalisation, testing if required, and our fee — separated, so you can see what is ours and what is the government's. No percentages of your revenue anywhere.
What has to happen before what, where the dependencies bite, and where the official published review period is realistic versus optimistic.
Our recommendation on order and timing — including when it is "not this market, not this year." We have written that section more than once, and clients have come back with the market that was right.
Every figure traced to the regulator's publication and the date we checked it. Where a rule is unpublished or in flux, we say so rather than quoting a number from a consultancy blog.
You get it as a PDF plus a one-hour call to go through it. The cost model comes as a spreadsheet you can drop into your own planning.
Your device, your commercial plan for the market, what you already hold, who you are already talking to locally. We send the document request the same day.
We read what you sent against the regulator's requirements and build the gap list. Most questions we have for you arrive in this window, in one batch rather than one at a time.
Requirements re-checked against current publications, and representative candidates approached for real quotes rather than estimates. This is the part that cannot be done from a template.
Cost model built, timeline sequenced, verdict written. If the answer is going to be uncomfortable, you hear it by phone before you read it in a document.
Document, spreadsheet and an hour to argue with it. You own the output, including if you take it to another provider.
What slows it down: almost always the document request. If your technical file is with a consultant who is slow to release it, tell us at the kickoff call and we will plan around it rather than promising fourteen days we cannot hold.
Fixed. One product family, up to two markets.
The full £1,450 comes off the registration project fee, which runs £12,000–25,000 per product family per market.
Paid on invoice before the kickoff call. We are not currently VAT registered, so no VAT is charged.
You do not need all of this to book. You need it to get a useful document, and part of our job is telling you which pieces you can skip.
Everything you send is covered by a mutual NDA, which we will sign before you send anything. If your legal team prefers its own template, send that instead — we do not argue about NDAs.
Then the document says so, with the reasoning, and you have saved a great deal more than £1,450. That outcome is not a failure of the assessment — it is the assessment working.
Yes. You own it outright, including the shortlist and the cost model. We would rather be chosen on the strength of the work than on you having no alternative.
We guarantee they were correct at the date on the page and traced to the regulator's own publication. Fee schedules and review periods change, and when they do we tell existing clients before they read it elsewhere.
Bring that question to the kickoff call. Roughly half of assessments end up covering a different pair of markets than the client first named, and that conversation costs nothing.
Reply by email with the device, its class and the markets you are weighing, and you will have a time for the kickoff call the same working day. If it is easier, WhatsApp works — a lot of our conversations with the Gulf happen there.
What applies, what it costs, what is missing and whether it is worth doing. In writing, with sources, for a fixed fee.
Email us the device